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  Business Resources - Market Research


VISIT: Research Services, Upper Level, Main Library
PHONE: InfoLink: The Answer Line (519) 743-7502
WEB SITE: www.kpl.org
EMAIL REFERENCE: askus@kpl.org
FAX: (519) 570-1360

The Kitchener Public Library carries a wealth of information to assist you in researching markets for a new venture or an existing business. Business directories in both print and online, population and market trends, industry reports, statistics and selected web sites are all available. Ask our trained staff in Research Services to help you.

Company/Competitor Lists

Local
• Business directories for Kitchener, Waterloo, Cambridge and other communities in Ontario.

Regional
Canada’s Technology Triangle Manufacturers Directory
www.techtriangle.com
Tech Directory Waterloo Region

Provincial
Ontario Business-to-Business Sales and Marketing Directory
Scott’s Directories: Ontario Manufacturers

Canadian
Canadian Key Business Directory
Ward’s Business Directory of Private and Public Companies in Canada and Mexico
Financial Post Advisor - Canadian Public and Private Companies (Online)
Scott’s Canadian Business Directory and Database (Online)

Specialized Competitor Lists
• Yellow Pages. In print for Ontario and across Canada
Blue Book: Directory of Community Services for Waterloo Region
• Directories of the Canadian film industry: Telefilm Canada www.telefilm.gc.ca
Film Canada Yearbook
Canadian Environmental Directory
Canadian Recycling Directory
Contact: Canada’s Music & Entertainment Industry Directory
Franchise Annual
Foodservice and Hospitality Buyer’s Guide
Guide to Canadian Healthcare Facilities

Competitor Lists by Product
Canadian Trade Index - In print or www.ctidirectory.com
Fraser’s Canadian Trade Directory - In print or www.frasers.com

Market Trends
Mergent Industry Reports for Canada and the U.S - Excellent reports on forty sectors of the Canadian and American economies, including detailed analysis of the market environment, industry landscape and key market trends.
• Business Information by Sector. Industry Canada - www.strategis.ic.gc.ca

Statistics
• Statistics Canada - www.statcan.ca
See KPL’s resource list: Government Online: Finding Statistics Canada Information
Researching a Small Business and The Business Researcher Newsletter
(mbus 658.0220971 Resea)
This volume and its companion newsletter provide in depth guidance and sources of government and Statistics Canada data by industry. The majority of sources are available at KPL.
Market Research Handbook
Provides figures on consumer spending, car sales, building permits, retail sales and more. (CA1 BS 63 C224)
Financial Post Canadian Markets
Summarizes statistical information for communities across Canada. Includes current and projected population estimates. (mq 658 Fin)
Canadian Postal Target Markets - Abridged census info by postal code.
(mq 658.800971 Canad)

Local Statistics
Canadian Directory of Shopping Centres
Provides market research data for local shopping centres, large and small. Identifies market size of nearby neighbourhoods. (mbus381.02571 Canad)
City Profile. City of Kitchener. Economic overview with data based on the latest 2001 census.
(mq 917.1344 Kitch)

Industry Performance Figures
Performance Plus. Small Business Profiles - Provides benchmark financial and employment data on 600 business sectors. Useful for business plans.

Trade Shows and Associations
Tradeshow Week Data Book - Shows are listed by industry with dates and contact information. (mbus 659.1520257 Trade)
Associations Canada - Lists industry/business associations by subject. Email and web site addresses are also listed.(mq 061.1 Direc)

Magazine and Newspaper Articles
• A wealth of information on companies, business trends, products, new research and government legislation is available in magazines and the popular press. Easy to use databases help to locate articles, often complete with text. Ask staff at any KPL location for help. Access is also available from home with your library card and PIN. Access online databases here.

• Canadian Business and Current Affairs
• CPIQ. Canadian Periodical Index
• General Reference Center Gold
• Canadian NewsStand

Web Sites
• Industry Canada. Strategis. www.strategis.ic.gc.ca/
• Canada-Ontario Business Service Centre www.cbsc.org/ontario/

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December 1, 2005March 29, 2007 ©2007 Kitchener Public Library. All Rights Reserved.

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