VISIT: Research Services, Upper Level, Main Library
PHONE: InfoLink: The Answer Line (519) 743-7502
WEB SITE: www.kpl.org
EMAIL REFERENCE: askus@kpl.org
FAX: (519) 570-1360

The Library has a wide selection of resources to help you market and advertise your business effectively. For other titles on this topic use the following subject headings:

Marketing
Marketing – Planning
Internet Marketing
Advertising

BOOKS

MARKETING TIPS AND STRATEGIES

Confessions of shameless self-promoters: great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success
Debbie Allen
658.85 Allen

Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
Marshal Cohen
658.8342 Cohen

Marketing Your Product
Donald Cyr
658.8 Cyr

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
Seth Godin
658.8 Big

Marketing Insights from A to Z
Philip Kotler
658.8 Kotle

Big Business Marketing for Small Business Budgets
Jeanette McMurtry
658.8 McMur

What No One Ever Tells You About Marketing Your Own Business
Jan Norman
658.8 Norma

PLANNING

Marketing Plans in a Week
Ros Jay
658.802 Jay

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
Gerald Michaelson
658.8001 Micha

Magic Numbers for Consumer Marketing
John Davis
658.8 Davis

Powerhouse Marketing Plans: 14 Outstanding Real-life Plans and What You Can Learn From Them to Supercharge Your Own Campaigns
Winslow Johnson
658.8101 Johns

INTERNET MARKETING

Low-budget Online Marketing for Small Business
Holly Berkley
658.84 Berkl

Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg
658.872 Eisen

Web Marketing for Small and Home-based Businesses
Learn2succeed.com
658.872 Web

101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
Susan Sweeney
658.84 Sween

Web Copy That Sells: the Revolutionary Formula for Creating Killer Copy Every Time
Maria Veloso
658.872 Velos

Marketing on the Internet: Seven Steps to Building the Internet into Your Business
Jan Zimmerman
658.84 Zimme

WEB SITES

Business Gateway – Government of Canada
www.businessgateway.ca

Sample Marketing Plans
www.bplans.com

Marketing Resource Centre Articles
www.marketingsource.com/articles/

ADVERTISING

Canadian Advertising Rates & Data
QuickRef

Wordcraft: the Art of Turning Little Words into Big Business
Alex Frankel
658.827 Frank

Advertising and Marketing
Clive Gifford
659.1 Giffo

Bang!: Getting your Message Heard in a Noisy World
Linda Kaplan Thaler
659.113 Kapla

National List of Advertisers
March 29, 2007