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The following resources represent a selected list of titles on both implementing and enhancing an e-commerce component to your business. Be sure to ask staff for assistance.

For additional titles check the following subject headings

Internet Marketing
Electronic Commerce
Electronic Commerce – Security Measures

GETTING STARTED

Carroll, Jim
Selling Online: Canada’s Bestselling Guide To Becoming A Successful E-Commerce Merchant (2002) 658.84 Carro 2002

Collier, Marsha
Starting An eBay Business For Dummies (2002) 658.84 Colli

Diffley, Mary
Internet Prophets: Enlightened E-Business Strategies For Every Budget (2002) 658.84 Diffl

Oelkers, Dotty Boen
E-Commerce (2002) 658.84 Oelke

Stauffer, Todd
Absolute Beginner’s Guide To Creating Web Pages (2003) 005.276 Stauf 2003

Stone, Biz
Blogging: Genius Strategies For Instant Web Content (2003) 005.72 Stone

CUSTOMER SERVICE

Bailey, Keith
Online Customer Service For Dummies (2001) 658.812 Baile

Brondmo, Hans Peter
The Eng@ged Customer: The New Rules Of Internet Direct Marketing (2000) 658.84 Brond

Cleaver, Joanne Y.
Tips And Tactics For Serving Customers On The Internet (2001) 658.05467 Cleav

Spector, Robert
Anytime, Anywhere: How The Best Bricks-And-Clicks Businesses Deliver Seamless Service To Their Customers. (2002) 658.812 Spect

Sterne, Jim
Customer Service On The Internet: Building Relationships, Increasing Loyalty And Staying Competitive (2000) 658.812 Stern 2000

MARKETING

Berkley, Holly
Low-Budget Online Marketing For Small Business (2003) 658.84 Berkl 2003

Bly, Robert W.
The Online Copywriter’s Handbook: Everything You Need To Know To Write Electronic Copy That Sells (2002) 659.14 Bly

Davidson, Jeffrey P.
101 Internet Marketing Tips For Your Business: Increase Your Profits And Stay Within Your Budget (2002) 658.84 David

Kinnard, Shannon
Marketing With E-Mail: A Spam-Free Guide To Increasing Sales, Building Loyality And
Increasing Awareness (2002) 658.84 Kinna 2002

Lewis, Herschell Gordon
Effective E-Mail Marketing: The Complete Guide To Creating Successful Campaigns (2002) 658.84 Lewis

MacPherson, Kim
Permission-Based E-Mail Marketing That Works! (2001) 658.84 MacPh

Temple, Nigel
Writing Copy For The Web In A Week (2003) 658.84 Templ

Zimmerman, Jan
Marketing On The Internet: Seven Steps To Building The Internet IntoYour Business (2003) 658.84 Zimme 2003

SECURITY

Cavoukian, Ann
The Privacy Payoff: How Successful Businesses Build Customer Trust (2002)
658.478 Cavou

Erbschloe, Michael
March 5, 2007y+plan&1%2C%2C2" target="_blank">Net Privacy: A Guide To Developing And Implementing An Ironclad E-Business Privacy Plan (2001) 658.478 Erbsc

Fusaro, Magda
Generating Trust In Online Business: From Theory To Practice (2002) 658.84 Fusar

Ghosh, Anup K.
Security And Privacy For E-Business (2001)
658.478 Ghosh

Sindell, Kathleen
Safety Net: Protecting Your Business On The Internet (2002) 658.478 Sinde

WEBSITES

www.strategis.ic.gc.ca
Industry Canada’s comprehensive web site.
Click on Strategis Guides to: Using Electronic Commerce from the left hand menu for excellent links to Canadian information.

smallbizxpress.tpl.toronto.on.ca
Toronto Public Library’s small business information site. Click on the eBusiness link on the blue bar near the top of the page for links to a wide variety of web resources.